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About MB Technologies

MB Technologies LLC is an AI-native product engineering studio focused on building scalable web platforms and intelligent systems.

We work at the intersection of architecture, automation, and product strategy, designing systems that are built to scale from day one.

Our approach is grounded in clarity:

  • Build durable systems, not temporary fixes.
  • Use AI as leverage, not decoration.
  • Optimize for long-term maintainability.
  • Balance speed with structural integrity.

MB Technologies operates as a long-term vehicle for developing and supporting intelligent digital products under a unified engineering philosophy.

Founder

Hoon Choi

Founder, MB Technologies LLC

Hoon Choi is a senior frontend engineer and product builder specializing in scalable architecture, AI-integrated systems, and performance-driven web platforms.

He has contributed to product and frontend architecture across venture-backed and growth-stage technology companies in ad-tech, e-commerce, health-tech, and more.

His experience includes:

  • Replacing third-party vendor tooling with internal systems
  • Leading frontend modernization initiatives
  • Scaling SEO-driven platforms to tens of thousands of dynamic pages
  • Improving performance, reliability, and developer velocity
  • Integrating AI-assisted workflows into production environments

He focuses on practical architecture decisions that balance rapid iteration with long-term system integrity.

Selected Work & Focus Areas

MB Technologies works with teams that need:

  • Frontend architecture strategy
  • Next.js and React system design
  • SEO-driven content platform scaling
  • AI workflow integration
  • Performance and infrastructure optimization

Engagements are selective and focused on building durable technical foundations.

Philosophy

Technology evolves quickly. Architecture should not.

Sustainable growth comes from disciplined engineering, thoughtful systems design, and clear product strategy.

MB Technologies is built with that future in mind.

Contact

For consulting inquiries:

info@mbtechnologies.io